Guide · Overcut Stories Gift ideas for car enthusiasts — The Overcut guide Finding a gift for a car enthusiast is both simple and complicated. Simple because the passion is already there — complicated because a true enthusiast is hard to surprise. Here's our guide to giving something with value, longevity and meaning. The principle What makes a good gift for an enthusiast? A car enthusiast doesn't need another gadget. He has shelves full of scale models, shelves of books, subscriptions to specialist magazines. What he's really looking for is...
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The brand · Overcut Stories The Overcut story — A grandfather, a 2CV and an obsession The best brands aren't born from market research. They're born from a conviction — often passed down in silence, by someone who didn't know he was passing anything down. That's how Overcut was born. In a garage. In front of a collection of 2CV figurines. 01 — The origin A garage, a collection, a spark It all starts long before Overcut. In the garage of a grandfather who collected figurines of the Citroën 2CV...
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Craftsmanship · Overcut Stories Embroidery or print — Why Overcut chose embroidery When you start a clothing brand, the first question isn't “which model?” or “which colour?”. It's this: how do you get the design onto the fabric? Printing, screen printing, embroidery — every technique has its advocates. At Overcut, we chose embroidery. Here's why that choice changes everything. 01 — The problem Printing: fast, cheap, short-lived Printing on fabric — whether screen printing or DTF — has one undeniable advantage: speed and cost. A complex design, gradients, multiple colours:...
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