Craftsmanship · Overcut Stories
Embroidery or print — Why Overcut chose embroidery
When you start a clothing brand, the first question isn't “which model?” or “which colour?”. It's this: how do you get the design onto the fabric? Printing, screen printing, embroidery — every technique has its advocates. At Overcut, we chose embroidery. Here's why that choice changes everything.
Printing: fast, cheap, short-lived
Printing on fabric — whether screen printing or DTF — has one undeniable advantage: speed and cost. A complex design, gradients, multiple colours: printing handles them with ease. That's why nearly every graphic tee on the market is printed.
But printing has one major flaw everyone knows: it ages badly. Cracks appear after a few washes. Colours fade. The product loses value with every trip through the machine.
Embroidery: slow, demanding, permanent
Embroidery works differently. The design isn't placed on the fabric — it's woven into the fabric, thread by thread, stitch by stitch. A high-density embroidery can run to tens of thousands of stitches for a single car silhouette.
Embroidery ages well. Like the leather of a classic car seat that develops a patina over time instead of wearing out. A living material that gains character with every use.
DTF printing
Fast & cheap
Sharp finish when new. Cracks after 10-15 washes. Fading colours. Estimated lifespan: 2-3 years.
High-density embroidery ✓
Demanding & permanent
Raised, tactile finish. No wear from washing. Character that improves with time. Lifespan: indefinite.
CTCOM: the French workshop behind Overcut pieces
Every Overcut embroidery is made by CTCOM, a French workshop specialising in high-density embroidery. Each piece is produced in France, with the precision that rendering a car silhouette demands.
Embroidering a car is not embroidering a logo. It means capturing a body line, the curve of a headlight, the proportions of a silhouette — precisely enough for an enthusiast to recognise the model at first glance. An exercise that leaves no room for approximation.
Why this choice defines Overcut
Choosing embroidery over print means choosing a product that costs more to make and takes longer to produce. It's a deliberate choice, and it says something about who we want to be.
At Overcut, we make clothes for people who understand the value of things that last. Embroidery is how we align our values with our product. No compromise on what matters.
See the result
High-density embroidery made in France by the CTCOM workshop. Available on every model from Drop 1.