Enzo Ferrari: a man before a brand

It all begins with Enzo Ferrari, born in Modena in 1898. Racing driver, sporting director at Alfa Romeo, obsessive visionary — Enzo Ferrari did not create a company. He created a world. When he founded Scuderia Ferrari in 1929, it was first and foremost a racing team. Road car production would only come in 1947, almost as a way to fund his true passion: racing.

The first model to bear the Ferrari name was the 125 S, powered by a 1.5-litre V12. A technical choice — the V12 — the marque would never truly abandon. There is a founding stubbornness in that decision: Ferrari does not do what is reasonable. Ferrari does what is beautiful.

Racing as a reason for being

Ferrari and racing are inseparable. More than 240 Formula 1 victories. Sixteen constructors' titles. Legendary drivers — Ascari, Fangio, Lauda, Schumacher, Räikkönen — who all wore Maranello red with the conviction that driving a Ferrari means carrying something bigger than yourself.

Scuderia Ferrari is the oldest and most successful team in Formula 1 history. It is the only one to have competed in every season since the inaugural world championship in 1950. Seventy-five years of uninterrupted presence on circuits around the world.

At Le Mans, at Sebring, at the Mille Miglia, Ferraris wrote the most glorious pages in the history of endurance racing. The 250 GTO, of which only 36 were built between 1962 and 1964, remains to this day the most expensive collector car in the world.

Red and form as a language

Ferrari red — Rosso Corsa — is not a marketing choice. It is a legacy. In the early decades of international motor racing, every nation had its colour: green for the British, blue for the French, red for the Italians. Ferrari made it its absolute identity.

Ferrari bodies have been penned by the greatest names in automotive design: Pininfarina above all. The Testarossa, the F40, the Enzo, the LaFerrari: sculptures that prove speed and beauty are not enemies — they are accomplices.

A brand that became a religion

Ferrari may be the only car brand in the world to have crossed the line that separates industry from mythology. It has no customers. It has tifosi — unconditional supporters who live every race, who queue for years for the right to buy a car, who cry when Maranello loses.

Ferrari does not advertise. It has never needed to. Its history is its advertising. The Prancing Horse — a symbol borrowed from aviator Francesco Baracca — is recognised the world over, across every generation.

What's next at Overcut

Ferrari will be in the next Overcut drop. Not because it is the best-known brand — but because it embodies better than anyone what a car can become when it is designed with total obsession for form and performance. High standards as a way of life.

Embroidered in France, with the level of care the Prancing Horse demands. Stay tuned.