{"title":"Le Fermier","description":"\u003cp\u003eBefore SUVs, before comfort, there was the Series I. The off-roader in its rawest form, exactly as it was invented in 1948.\u003c\/p\u003e\u003cp\u003eEvery piece is embroidered in France, capturing the straight lines and riveted body of the Series I. A raw and honest piece.\u003c\/p\u003e","products":[{"product_id":"t-shirt-le-fermier","title":"Land Rover Series I T-shirt","description":"\u003cp\u003eA sketch traced in the sand of a Welsh beach, in 1947. Everything started there.\u003c\/p\u003e\u003cp\u003eMaurice Wilks drew the first Land Rover on the beach at Red Wharf Bay. Shown in Amsterdam in 1948, it had an eighty-inch wheelbase and an aluminium alloy body, for lack of steel available after the war. It was only meant to be a stopgap for Rover: it founded a brand.\u003c\/p\u003e\u003cp\u003eLightly structured regular fit. 100% recycled cotton, 180 gsm. Available in Écru, French Marine and Kaki.\u003c\/p\u003e\u003cp\u003eBrowse the full \u003ca href=\"\/en\/collections\/land-rover\"\u003eLand Rover collection\u003c\/a\u003e, explore \u003ca href=\"\/en\/collections\/tout-terrain\"\u003eOff-Road \u0026amp; Adventure\u003c\/a\u003e, or see every \u003ca href=\"\/en\/collections\/land-rover-series-i\"\u003eLand Rover Series I\u003c\/a\u003e piece.\u003c\/p\u003e\u003cp\u003eBuilt to last. 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Everything started there.\u003c\/p\u003e\u003cp\u003eMaurice Wilks drew the first Land Rover on the beach at Red Wharf Bay. Shown in Amsterdam in 1948, it had an eighty-inch wheelbase and an aluminium alloy body, for want of steel available after the war. It was meant to be no more than a stopgap for Rover: it founded a marque.\u003c\/p\u003e\u003cp\u003eLightly dropped oversize fit. 100% recycled cotton fleece, 320 gsm, brushed inner face. Available in Écru, French Marine and Kaki.\u003c\/p\u003e\u003cp\u003eBrowse the full \u003ca href=\"\/en\/collections\/land-rover\"\u003eLand Rover collection\u003c\/a\u003e, explore \u003ca href=\"\/en\/collections\/tout-terrain\"\u003eOff-Road \u0026amp; Adventure\u003c\/a\u003e, or see every \u003ca href=\"\/en\/collections\/land-rover-series-i\"\u003eLand Rover Series I\u003c\/a\u003e piece.\u003c\/p\u003e\u003cp\u003eBuilt to last. 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